It is no secret that the USA experienced a Baby Boom. It paralleled a roaring economy and spurred a desire to live life to its fullest after years of worry and fear.

A robust car industry got to ride the robust economy. Like a tidal wave, car makers ramped up to meet the demands of post-war consumers and a broadening middle class. The number of new drivers searching for cars increased daily as did the manufacturer’s desire for their dollars. Technology and style teamed together to feed the demand for new designs – a clear sign of changing tastes and the new found desire for status.

The 50s consumer couldn’t get enough of chrome on their cars. It was reflected in grill work of chrome that wouldn’t quit, gleaming chrome center caps or bold tail fins of chrome, the hunger for this shiny metal seemed insatiable. The more, the better.

To this day car fanatics are attracted to this reflective metal like moths to a flame. And who can blame them? Chrome plating is resistant to corrosion, can be tinted and just has an innate visual appeal – not unlike icicles, glitter or diamonds… but manly.

Aftermarket tailpipes, running boards and roll bars are coated with unalloyed chromium through electroplating. Designer rims and aftermarket center caps for rims are another way to improve the style or your ride.

You can get chrome plating in different thicknesses, so look at the specs to get an idea of what wear resistance one can reasonably expect. If it’s not specified, ask the dealer. Even better is to contact the manufacturer. Do your due diligence before you spend your money. Don’t catch a case of “rim remorse” – especially after spending a week or two of paychecks.

With the help available on the web, you can look up parts by Hollander number or the parts number (SKU) issued by the manufacturer. Another choice is to enlist a locator service to find the Chrome wheel center caps, chrome lug nuts, chrome grill and other chrome parts that can transform your ride from blah to blingin’!

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