Making money online can be a daunting task. When you’re first setting out you need to find someone you can trust who speaks sense and give great tips on how to build an online business. Susan Owen-Thursfield at Octisage is one.

She advocates that when you’re hoping to make money online, you should ignore your instincts to cast a wide net in an attempt to grab everyone’s money. Instead of targeting a broad niche, you are more likely to find customers by drilling down within a profitable niche. You might think that by targeting a broad niche like personal development, you’d have more of a chance at success than someone who drills down in the niche for something more targeted like stop stress eating .

Not so! Whilst it is true that the number of potential prospects dwindle as you drill down into a niche. It’s also true that those who find a profitable micro niche market and expand from there are some of the most powerful marketers in today’s internet. This is because the more you hone in on your target audience, the more likely you are to find someone who is really ready and willing to spend money for a solution.

For example, someone who types the keyword golf into a search engine may just be looking for basic information – what the game is about, who won the latest tournament, or even online golf games. But someone who types in the brand name of a particular golf club is usually looking to hit the order button right then and there.

Think of your Internet Marketing empire as an inverted pyramid. Start with highly targeted narrow niche markets and build on that success. Your websites and promotional efforts can all be connected as time goes on, but you’ll find it easier to dominate a niche with one area already mastered.

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